Design for Print
There’s nothing quite like a tangible object you can touch, hold and feel especially when it comes to brand experience. From a business card to a menu and from a brochure to a poster we still need printed materials. So, please don’t overlook the importance of design when it comes to your print assets. Professional, well-designed marketing literature not only shows you mean business, but also demonstrates the high quality standards of your own business.
Printing with animals…
When we think about books, we tend to think of traditional paper or even virtual digital forms. However, in the early days of printing, vellum, a form of prepared calf-skin was often used. It is estimated that the skin of 170 calves would have been required for a single printed copy of the Gutenburg Bible in 1455.
A short history of print design:
Artwork on paper is one of the oldest forms of graphic design in the book (see what I did there?). From papyrus scrolls in Egypt and illuminated manuscripts in the Middle Ages, the work of the graphic designer goes back a long way. While seals were used to create impressions in clay tablets 5,000 years ago in Mesopotamia, the production of larger blocks for printing onto silk and then paper developed many centuries later in China with the earliest examples from the Han Dynasty dating back to 220 AD. In the Western world, the printing process that allowed many copies of an original work to be made and distributed dates back to 1439 with the development of Johannes Gutenburg’s printing press in Mainz using moveable metal type. Since the end of the 20th century, designers and printers have increasingly been using computer-based technology to create digital artwork for all manner of printed items from books, brochures and business cards to flyers, posters and T-shirts.
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